Ok, So, S. H. Simmons once said “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.”
Yes “that’s PR.” It’s basically, the coordination and management of information spread between two parties – an individual or an organization and the public aimed at gaining exposure using topics of public interest and news items.
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gate
In a period where social media is not just the easiest place to go to find something but the future for the new generation, it becomes a veritable platform to leverage for PR. This is so because a brand is no longer what it “mouths” to the consumer – it is what consumers tell each other about “that brand”. Social media has flavored PR to influence the search marketing ecosystem.
Press release was once the crowned king of the PR world. Today, it has, without much of a fight relinquished the throne to the much younger, much more persuasive heir – social media and her loyal advisor the brand ambassador.
PR has become social PR and has spawned an era of influence whose span extends into the wider reaches of the earth’s population. An era where news breaks around the world in seconds and most of humanity are almost permanently plugged-in to powerful online platforms where the continuous stream of new content and opinions never cease.
Listen. Create. Engage.
Social public relations is the management of online communications that includes developing and/or enhancing company websites, e-newsletters, social media interaction, blogging strategies, interactive media releases and more.
Social PR will help your business to:
- Increase website traffic
- Ensure faster, widespread dissemination of products and services
- Enhance brand awareness and visibility
- Inspire trust and build loyalty
- Contribute to search engine optimization (SEO) by generating links back to your website as well as enhance authority of your website
- Be positioned as an authoritative voice in your industry
- Provide an avenue for improved customer relations by allowing you to directly engage with individuals interested in your brand or product
Social PR helps place your company in the public spotlight and ensures it is current and in touch with prospective customers.
Are you an NGO? Social PR can get your message to connect better with a wider audience across demographics. It will enable you get clearer insights on what’s working and what’s not, and mobilize the right support.
For older, more established businesses, it may be difficult to contemplate breaking into this new, unknown world. There may not be an inclination to change methods. After all, as the truism goes “if it ain’t broke, don’t fix it”. Yet, it would be a pity, for you not to make use of something that can have a huge and positive impact on the success of your organization.