You’re starting a new business. You already own a startup company. You have a great idea or product, some money to invest, eager customers, and great workers. Whatever it is, you need to make sure that you have a proper presence on all digital channels: search engines, social media and mobile for maximum exposure.
You know how people can’t seem to get-off their mobile devices these days – that’s where you need to be. Don’t just be, be on the first page. Why? Here is why… “The Best Place to Hide a Dead Body Is Page Two of Google.”
Search engine optimization (SEO) is what gets you to the first page. SEO will help you gain exposure and visibility in search engines (Google, Yahoo, Bing etc.) and it is the first step for building brand awareness and establishing your digital identity.
However, just like James Reynolds of SEO Sherpa said “Effective Search Engine Optimization Requires a Commitment, Not a Campaign.” That is why you don’t deploy a few SEO tactics for a few days or months and go to bed. You need to treat SEO as an ongoing project.
SEO is a strategy that startups and small businesses should invest in as a staple of their growth models because a strong SEO strategy fuels business growth through increasing engagement, producing qualified leads, and driving conversions. This happens by applying services and efforts designed to increase traffic to a website through organic search results.
The higher your site places in search results, the more traffic comes to your site. Increased traffic creates more leads and signals to Google that your site is a relevant and popular destination for a certain search topic. This in turn further helps your site’s search ranking.
Google for instance has an algorithm – PageRank algorithm, which, determines whether a certain key word earns top search results. Most startups and small businesses do not have the talent or expertise to carry out a comprehensive, technical SEO strategy.
Here is what you can do, refer to the most valuable asset you’ve got – your employees. Train them. There are simple, manageable SEO services you can implement in-house that will boost your revenue and expand your consumer base. Examples include Local Search Engine Optimization, content strategy, and social media marketing strategies to drive exposure, draw traffic to your site, and draw links back to your site.
Local SEO services for instance help your site appear among the top search results for target terms in your location, it can make a big difference for a growing firm like yours. First and foremost, you need to claim your Google My Business listings.
You should invest resources in Search Engine Optimization for business growth. Start small – train your employees. SEO enables you engage with target audiences through search. This engagement produces more leads, drives more conversions, and ultimately boosts revenue.