14
Jul
Important Brand Platform for Entrepreneurs and SMEs Success

The Basics – Important Brand Platform for Entrepreneurs and SMEs Success

Wow! you have the business idea already, cheers! Ok. Let’s talk about carving a niche for yourself, branding the whole concept for you to hit the market strong. For the market to love you, you need to understand them, brand your concept (product or services) well across certain touch points. We will talk more about this in one of our …

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5
Oct
Setting up a business is quite challenging, the longevity of the business is a “phase" almost all SMEs and entrepreneurs fail.

Entrepreneurs – Setting up a durable Small Medium Enterprise (SME)

Statistics bear out the fact that most new businesses fold up within 5 years of set up. This most really send butterflies fluttering all over your stomach when you think about it. Setting up a business could be quite challenging, no doubt. Managing it is a different story entirely. The longevity of that business is a “phase” where almost all …

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5
Jan
Content is the present – and future – of marketing

Content is the present – and future – of marketing

“Content marketing is the gap between what brands produce and what consumers actually want.” Before now, you think about blogs, Twitter, Facebook and viral YouTube videos when you hear “content marketing”. This is not so because content marketing is all about storytelling – and humans have told stories for as long as they could speak. That is why our attention will always …

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9
Jan
Brand Digest - For Startups and SMEs Hungry for Growth- Shared Insights

Shared Insights’ SME Brand Digest – For Startups and SMEs Hungry for Growth

Shared Insights Limited is happy to share its SME Brand Digest – a toolkit that enables Start-up entrepreneurs and smes to focus on building a minimum viable product (MVP) and a minimum viable brand (MVB). The Brand Digest guides entrepreneurs, startups, and SMEs, step-by-step, on how to build and grow a brand with a defined promise, value proposition and emotional …

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17
Jan
Aace foods - HOW BEAUTIFUL PACKAGING DESIGN HELP PRODUCTS SELL - Shared Insights

How beautiful Product Packaging designs help sell your products

“Don’t judge a book by its cover” True, but how we wish we all do just that. From that date with a bad breath to the orange juice on the shelf that makes you thirsty all of a sudden, appearance, we all judge by covers. Ok, you might argue, ‘it’s the quality of a product that matters’. But that is …

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8
Feb
AREWA24 -Broadcast and TV Set Design - Breakfast Show

BROADCAST AND TV SET DESIGN – BREAKFAST SHOW

We got a brief from Arewa24 on a cool Wednesday afternoon for a Broadcast TV Set Design – breakfast show. Arewa24 is the leading 24/7 Hausa channel with wide Reach in Northern Nigeria, New and exciting genre of premium, lifestyle and family entertainment programs. Arewa 24’s Breakfast Show offers insights into all areas of Northern Nigerian life: culture, lifestyle, youth, …

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1
Mar
SEO - Search Engine Optimization for businesses in Nigeria - Shared Insights

SEO – what is it, and how it can help Startups & Businesses in Nigeria

You’re starting a new business. You already own a startup company. You have a great idea or product, some money to invest, eager customers, and great workers. Whatever it is, you need to make sure that you have a proper presence on all digital channels: search engines, social media and mobile for maximum exposure. You know how people can’t seem …

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15
Mar
entrepreneurial mindset. Much like you. They are motivated and know the importance of investing in themselves - building invaluable skills

Entrepreneur checklist | Important skills every entrepreneur must possess.

Visionary and action people have entrepreneurial mindset. Much like you. They are motivated and know the importance of investing in themselves – building invaluable skills and strengthening their mental muscles every day. Your daily road-map is sign posted with key performance indices that will almost always include growth targets, new products launch, entry into new markets, social events to attend …

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29
Mar
Brand Identity- Shared Insights Limited

BRAND IDENTITY | Looking good is good Business

When an organization sets up shop, it will typically have an idea of how it wants to come across to clients. It has a vision, mission, and a set of values that it believes should guide its everyday actions in the delivery of services.  These personalised view of who it is and the quality of its products and services represents …

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12
Apr
Social PR Social Public relation companies in Nigeria - Shared Insights

SOCIAL PR – The impact of “influence” on business success

Ok, So, S. H. Simmons once said “If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how …

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17
May
SOCIAL MEDIA TACTICS FOR SMALL BUSINESS

7 HELPFUL SOCIAL MEDIA TACTICS FOR SMALL BUSINESS

Since the inception of the first social media website “Six Degrees” in 1997, that allowed users to list friends, family members and acquaintances both on the site and externally; external contacts were invited to join the site. As of April 2018, the world’s population is 7.6 billion. According to brandwatch the internet has 4.2 billion users, 3.03 billion active social media …

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22
May
7 HELPFUL SOCIAL MEDIA TACTICS FOR SMALL BUSINESS

7 HELPFUL SOCIAL MEDIA TACTICS FOR SMALL BUSINESS | Part 2

Previous   3. Decide platform(s) that is right for you It is not all social media platforms that is appropriate for your business, your goals and objectives. The following are a quick look at the most popular platforms. Facebook:  Plays host to the largest number of social media users. It is the most appealing platform to attain impressive reach to …

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20
Jul

5 Digital Marketing Strategy Tips To Grow Your Startup

Most start-ups begin with a shoestring budget. And except you are coming into the market place with a super-exceptional value proposition, chances are you are in for an uphill climb. To make this hill a little plainer you could leverage the benefits offered by Digital Marketing. This is a powerful tool that improves your brand visibility, establish an online presence, …

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