Visionary and action people have entrepreneurial mindset. Much like you. They are motivated and know the importance of investing in themselves – building invaluable skills and strengthening their mental muscles every day.
Your daily road-map is sign posted with key performance indices that will almost always include growth targets, new products launch, entry into new markets, social events to attend and relationships to cultivate.
So let’s share some skills that you may need to get started as an entrepreneur.
It’s been said that communication is the key to business success. Your business fortunes could swing from good to bad when your communication lacks purpose, clarity and impact. Make this a key takeaway: effective communication can dramatically move forward an idea, breathe new life into a product or brand.
Your communication goal must always seek to build a community where everyone understands what it is that you have to “sell “and what specific problem it solves for them. What you have to say about your product or service must go beyond physical features to connect with community members or audiences at an emotional level. Your message must reach them intimately and foster a climate of mutual value.
The ability to genuinely connect, understand and empathize with your customers is critical to establishing and growing your audience. In the beginning, empathy will help you assess your audience’s challenges, identify their pain points and gauge whether or not they will willingly pay for your solutions.
You already have a personal brand. What is required is for you to write down what you want people to think when they meet or work with you; Isolate five attributes that you want to be defined by. Also include in your write up what value you can consistently deliver to clients. Then ACT out all these for another one year. This will become your authentic brand. The brand: YOU.
Strategy means that you must have a clear path way between your business idea and how to make money from it on an ongoing basis. It requires that you continuously watch out for points of value or paths of least cost. These will require carefully written plans for every step of the way. As you do this you will make sure that every plan comes with a backup and every back up with an attached alternative.
Be true. If you desire to build an enduring business, build it on your capabilities. On your strengths. This way not only would you be relevant, overtime you will be able to exert a strong pull on your audiences and remain in business.
Once you make up your mind to become an entrepreneur chances are you would have burnt every bridge and bombed every single road that may lead you back to paid employment. With this in mind, it becomes instructive to keep the company and personal financial records separate. What you must first do is determine a monthly pay for yourself. Anything more than this becomes borrowing form the company and must be properly recorded.
In business you must build relationships if you want to survive. You must be up and about every single day. Be deliberate and strategic in the visits and relationships we make. Draw up a fairly long term plan of companies or people you want to visit, the problem you want to solve for them and your expectations of that visit. Always ensure follow up until you achieve results.
Every entrepreneurial mindset needs nurturing. Invest in yourself – build these invaluable skills and strengthen your mental muscles. Let’s get you started as an entrepreneur.