14
Jul
Important Brand Platform for Entrepreneurs and SMEs Success

The Basics – Important Brand Platform for Entrepreneurs and SMEs Success

Wow! you have the business idea already, cheers! Ok. Let’s talk about carving a niche for yourself, branding the whole concept for you to hit the market strong. For the market to love you, you need to understand them, brand your concept (product or services) well across certain touch points. We will talk more about this in one of our …

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5
Oct
Setting up a business is quite challenging, the longevity of the business is a “phase" almost all SMEs and entrepreneurs fail.

Entrepreneurs – Setting up a durable Small Medium Enterprise (SME)

Statistics bear out the fact that most new businesses fold up within 5 years of set up. This most really send butterflies fluttering all over your stomach when you think about it. Setting up a business could be quite challenging, no doubt. Managing it is a different story entirely. The longevity of that business is a “phase” where almost all …

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5
Jan
Content is the present – and future – of marketing

Content is the present – and future – of marketing

“Content marketing is the gap between what brands produce and what consumers actually want.” Before now, you think about blogs, Twitter, Facebook and viral YouTube videos when you hear “content marketing”. This is not so because content marketing is all about storytelling – and humans have told stories for as long as they could speak. That is why our attention will always …

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9
Jan
Brand Digest - For Startups and SMEs Hungry for Growth- Shared Insights

Shared Insights’ SME Brand Digest – For Startups and SMEs Hungry for Growth

Shared Insights’ SME Brand Digest – is a toolkit that guides entrepreneurs and SMEs, step-by-step, on how to build and grow a brand with a defined promise, value proposition and emotional message and with only the necessary visual assets, which allows them to fully express their vision and engage early adopters. Download: Brand Digest if you want to GROW your business

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17
Jan
Aace foods - HOW BEAUTIFUL PACKAGING DESIGN HELP PRODUCTS SELL - Shared Insights

How beautiful Product Packaging designs help sell your products

“Don’t judge a book by its cover” True, but how we wish we all do just that. From that date with a bad breath to the orange juice on the shelf that makes you thirsty all of a sudden, appearance, we all judge by covers. Ok, you might argue, ‘it’s the quality of a product that matters’. But that is …

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8
Feb
AREWA24 -Broadcast and TV Set Design - Breakfast Show

BROADCAST AND TV SET DESIGN – BREAKFAST SHOW

  On Wednesday 11 October, 2017, Shared Insights Limited received a brief from AREWA24 to develop a Broadcast TV set design (Breakfast Show). Arewa24 is the leading 24/7 Hausa TV channel with wide reach in Northern Nigeria showcasing new and exciting genre of premium, lifestyle and family entertainment programs. We approached the brief with required research and series of brainstorming …

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