“Don’t judge a book by its cover” True, but how we wish we all do just that. From that date with a bad breath to the orange juice on the shelf that makes you thirsty all of a sudden, appearance, we all judge by covers.
Ok, you might argue, ‘it’s the quality of a product that matters’. But that is only determined after purchase. So, what happens before purchase? Choice. And for prospective buyers to choose your product over the mosaic of products on the shelf, they need an assurance (to some degree) of quality content. Here’s where the container come in.
You will agree with me that a beautiful packaging design on a product not only gives it an elegant look, but also a marketing edge. I’m sure there are times you bought an item just because it looked cooler than the competitor’s. This simply means that excellent product packaging design plays a huge role in making a sale. Of what good is a great product that fails to attract customers before they can even determine its greatness. Content may be King, but a good container is the Herald.
Packaging is usually how a customer recognizes your brand, even how they first see it. Good packaging starts with a clear idea of your brand and its identity.
You should ask yourself questions like: What am I selling? What makes it different? Who are my target customers? What is my company philosophy? Clearly provide answers to them, then, you can get started with your packaging design.
You also need to take into consideration every aspect of your package ensuring it fits with your brand identity (logo, color, shape brand’s philosophy, message) and ultimately, you consumers’ needs.
It is also imperative to note that, good packaging is both appealing and fulfills its role protecting and safeguarding the product. Packaging that is unsanitary or easily broken will not work on the market, no matter how nice it looks.
For example, we did this for AACE Foods
Let Shared Insights develop your product package design because we understand that your package is your brand ambassador. It should sell itself.
This means you need to have a strong brand identity and packaging that communicate information about your product clearly, concisely, and relevant to your target audience.