3. Decide platform(s) that is right for you
It is not all social media platforms that is appropriate for your business, your goals and objectives. The following are a quick look at the most popular platforms.
Facebook: Plays host to the largest number of social media users. It is the most appealing platform to attain impressive reach to your audience. Setting up a Facebook account for your business can help your business achieve its goals and objectives, reach out to specific demography of audience, etc.
Instagram: houses a large number of potential customers, who are just waiting to interact with your brand. Say for instance you run a fashion business, Instagram is the best platform to create awareness around your trendy designs. Posting images of those beautiful designs with short but exciting and attractive caption on this platform will take your designs around the world, and if you are lucky enough, it could bring on sales.
LinkedIn: is unarguably the world’s largest social networking site for professionals. It help open up doors to opportunities and networks of the business class demographics. Your business audience are on this platform. Reach out to them, connect with them and tell stories around your business, products and services to engage with prospects and customers.
Twitter: Twitter is your platform of choice, if you want to position your brand as trendy and social. Thanks to the 280-character tweet limit. With Twitter, you can increase brand awareness, keep up with the latest trends in your industry, promote your blog content, videos, presentations, etc. boost your website SEO and drive website traffic.
Snapchat: Yes, Snapchat! this is where you want to be if your brand is targeted at the younger demographics. Content on this platform are ephemeral in nature but could be highly engaging if driven by strategy. With Snapchat, your goal is not just to make a sale but leverage Influencer marketing to make customers for life.
YouTube: Erm… ok. Have you ever tried searching for a video online? It’s definitely going to be a YouTube video you will find. Why? YouTube houses a large number of video resources online and is readily accessible by billions of users. Your brand can take advantage of this platform for improved brand visibility by creating animated videos, explainer videos, etc.
4. Distribute your Content
I hope that by now you already have a content-marketing strategy. Well if you don’t, you need to start to — because one very important role social media plays is, it’s an outlet for promoting your materials (text, images, video etc.).
Each time you curate a new content, endeavor to use your social media channels to boost the published content to the public. This will do a number of things for your brand: You’ll attract more initial traffic to your post, achieve more visibility (especially if that post is shared) and encourage more customer loyalty (especially with consistent updates), all of which can help improve your SEO.
5. Get Conversational
Social media is a two-way street, and driving engagement with your brand means taking hold of the reins and engaging with your audience. Make your business part of the conversation online by asking and answering questions, making friends and following back. Things don’t always have to be about sales: sharing holiday greetings, discussing local events, and starting a dialogue about current news stories are all ways a business can drive engagement from their audience and learn more about their demographic.
6. Influencer Marketing
Influencer marketing wins for sheer virtue of its potential. When you engage an influencer (ensure the influencer is reflective of your brand essence), and tap into his or her pre-existing levels of visibility, earning a better reputation for your brand and possibly gaining some of the celebrity’s followers through association.
Your approach can be as simple or as complex as you want it to be; sometimes, even a basic action like sharing a post or replying to a question will be enough to earn you this visibility. You get?
7. CTA – Call-To-Action
Never do anything without a lovely CTA. Make them short and sweet. They provide a way for your audience to follow up, learn more, buy, or do whatever you want them to.
Succinctness is a virtue and brevity is the soul of wit, especially in the fast-paced world of social media, where many social media platforms have embraced this philosophy to the point of integrating it into the very nature of user interaction.
This allows you to create captivating copy and striking visuals that inspire interest and are digested at a glance. Once you have their attention, encourage users to follow up by clicking a link, signing up for an email newsletter, or looking through a complete product line to get more of the content that hooked them! CTA!
You should get to work
As you implement, always seek to improve, test out what’s working and what’s not. Social media marketing for business is pretty easy. While these steps shouldn’t be the only ones in your social media marketing campaign, they should be priorities.
Go engage your audience, and monitor relevant conversations across social media platforms that are relevant to your business. Test as you go by comparing your results, and learn from your failures and successes as you grow your audience base and networks.