Since the inception of the first social media website “Six Degrees” in 1997, that allowed users to list friends, family members and acquaintances both on the site and externally; external contacts were invited to join the site.
As of April 2018, the world’s population is 7.6 billion. According to brandwatch the internet has 4.2 billion users, 3.03 billion active social media users, and Facebook Messenger and WhatsApp handling 60 billion messages per day. 91% of retail brands use 2 or more social media channels, 81% of all small and medium businesses use some kind of social platform.
With so much people on social media, if your business is not on some kind of social platform, now is the time! Your social media presence is one of the best ways to build awareness, generate and nurture leads, drive sales, and gain new customers. However, you need to deploy the necessary social media tactics.
These social media marketing tactics offers you the biggest impact and broadest return for the least amount of initial investment:
1. Start with a plan
Just like a business needs a business plan, your social media actions need to be informed by a carefully crafted strategy.
Set social media goals and objectives. It’s important to go beyond vanity metrics such as likes and retweets and also focus on factors like leads generated, conversion rates, and web referrals.
Use the S.M.A.R.T goal framework when establishing your social media goals. Ensure you continuously:
- Conduct a social media audit.
- Create or improve your existing accounts.
- Draw inspiration from industry leaders
- Create a social media calendar
- Test, evaluate, and adjust your strategy
2. Know your audience
Social media plays host to so many eyes and ears every second and it becomes quite difficult to know who is going to listen to your brand’s voice. You need to identify and understand your demographic and how they spend their time online.
Picture your ideal customer. What interests them? What are they passionate about? What do they read, watch, and talk about with their friends? What are their goals, and how can the things you do help them to achieve their goals? It automatically becomes much easier to connect, speak, and engage them when you have a clear understanding of who your ideal customers are.