Most start-ups begin with a shoestring budget. And except you are coming into the market place with a super-exceptional value proposition, chances are you are in for an uphill climb. To make this hill a little plainer you could leverage the benefits offered by Digital Marketing. This is a powerful tool that improves your brand visibility, establish an online presence, and positively impact your bottom line.
The question is: How do you ensure that your brand name and value proposition gets out with the desired impact on your audience? While you ruminate on that, let’s take a detour and consider these five digital marketing tips.
Develop a Creative Content Marketing Plan
Content marketing is an engaging, story-led approach to developing sharable content (text, image or video) around a brand to engage a defined audience with the goal to reinforce positive awareness, improve reputation and therefore bottom line for the brand.
Gone are the days when we engage in armchair SEO using tired keywords. For a brand to continue to be relevant it must showcase elements its value proposition in stories that engage at an emotional level.
You need to invest in a solid content marketing that connects with your audience. This material must be unique and evergreen – guiding the audience along new perspectives, yet with convincing impact. Consumers will easily get bored when you come across as selling (even if they are need of your services). They’d rather watch a quick video or read a blog post than being peppered with adverts they don’t want to see. Great content can increase your organic traffic and can improve your search engine rankings.
Your recipe to creating great and engaging content is to come up with things people haven’t seen or read before. If you just re-hash what your competitors are doing, then it won’t be beneficial. Take a leap of faith and come up with original ideas that offer something new to consumers. Attack things from all fronts. Don’t just rely on written or visual content, provide a mix of all different things. This again links back to social media as you need to push most of your content through those channels.
2. Be consistent on Social Media
Your business must continue to be active across all their social channels in 2018. It is imperative that your business is on social media at all times because its usage keeps growing day by day and has potentials to connect you to that growth pattern. It’s time to try something and get ahead of the trends before everyone else follows.
You should start rethinking your social media marketing strategy to grow your brand, offer customer service opportunities and product promotion. The key to success on social media is to make sure you find your brand’s voice. Post regularly, and ensure there’s a unified identity to your posts. Make sure not to over post or digress from the message you want to convey.
One great idea that will boost social media engagement in 2018 is the use of live video features. These days Facebook, Instagram, and Twitter all have live streaming features built in. This feature provides organisations an opportunity to leverage Influencer marketing through hosting of live events and also generate hype for contents.
3. Leverage Video marketing
Videos are undoubtedly powerful tools to communicate extensively. They are more memorable, you can leverage branded entertainment to make your target audience believe in your brand. Consider Facebook Live, Instagram Stories, and SnapChat stories to engage your audience.
You can hold webinars and live events for product launches, hold tutorials, and answer questions in real time. This gives a tangible feeling to your audience and helps them connect more closely with your brand and product. Do you want to try animated videos?
4. Search engine optimization
Your digital marketing strategy is not complete without an investment in a search engine optimization (SEO) solution. A good first step would be to conduct an SEO audit. This will enable you find out how users are interacting with your website and social media platforms.
SEO will help you achieve better visibility and higher ranking on search engine result pages (SERP) when a prospective client “googles” for the kind of services you provide.
5.Make Everything Mobile
All communications today are heading towards the mobile phone and other handheld devices. Consequently, you need to make your digital marketing mobile. Your digital communication actions (website, content, ads etc.) need to be mobile friendly.
For your communication to be effective and relevant in the world today, you must necessarily cater to the needs of mobile users. The reason is simple – more people browse the web and use social media on their phone far more than they do on desktops. You will diminish your brand and loose opportunity for lead generation if you are not mobile-friendly.
So don’t be afraid to step out of your comfort zone and try new ideas that are not popular. At the end of the day, it prepares you for what’s to come, and everyone else will eventually play catch up.
Join us. Let’s start something new together and get ahead of the game.